Apptica vs SiteGauge
Apptica
apptica.comSiteGauge
sitegauge.comSide by side
| Figure | Apptica | SiteGauge |
|---|---|---|
| Price from | — | $19.17/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 0 | 5 |
| Spec score · Competitive Intelligence Software | 8.1 (#9) | 7.7 (#27) |
| Intended users | Apptica lists marketing specialists, sales managers, venture and investment teams, game developers, and app publishers as user groups. | The company describes SiteGauge use for teams tracking competitor moves, SEO changes, regulatory updates, sales signals, brand reputation, and site defacement. |
| Product | Apptica describes itself as an ad intelligence and mobile app analytics platform for competitor analysis, ad creative discovery, and market trend tracking. | SiteGauge monitors web pages for changes and alerts users when a check confirms a meaningful change. |
| Security | Its privacy policy says it uses administrative, technical, and physical measures to protect account data, while stating that it cannot guarantee unauthorized access will never occur. | SiteGauge says web, dashboard, and API traffic uses TLS, and reused secrets are encrypted at rest with AES-256-GCM. |
Plans
SiteGauge
- FreeFree
- Standard$230 a year
- Pro$950 a year
- Business$1,910 a year
- EnterprisePriced on request
In their own words
Apptica
Apptica is an ad intelligence and mobile app analytics platform for examining competitors and app markets. Its Store Intelligence covers more than 10 million apps, with rankings, downloads, revenue, metadata, ratings, demographics, SDK usage, permissions, ASO insights and app comparisons. Usage Intelligence tracks daily, weekly and monthly active users, retention, stickiness and session duration across competitors, categories and regions. Ad Intelligence covers more than 175 million ad creatives and data on over 420,000 advertisers. Market Intelligence shows current and historical trends by country, category and platform, including downloads, revenue and platform share. Custom alerts can flag competitor changes such as new creatives, versions, screenshots and features. Examples of ad-strategy channels and networks include TikTok, AppLovin and Unity Ads. Apptica is available on Android, iOS and the web. It is paid, with pricing on request, and offers a free trial without a stated duration. The company says its statistical model cannot guarantee data accuracy; historical data is described as limited.
SiteGauge
SiteGauge monitors web pages and alerts users when a check confirms a meaningful change. It can watch a page, part of a page, a full sitemap, or pages behind a login. AI summaries describe what changed and why it may matter, while before-and-after screenshots support visual comparison. SiteGauge can also extract pricing information to track plan changes, new tiers, and discount wording. Alerts can go to Slack, Teams, Discord, Telegram, Google Sheets, SMS, webhooks, Zapier, or RSS; an API and MCP are also available. The Free plan provides five monitors and 150 checks per month, with daily checks and 30-day change history. Paid plans start at $19.20/mo billed annually and begin with a seven-day free trial. If a plan’s checks run out, its monitors pause until the next calendar month’s allowance resets, and unused checks do not roll over. The browser extension is free, works with Chrome and Edge, and uses the same plan allowances. SiteGauge says its traffic uses TLS and reused secrets are encrypted at rest with AES-256-GCM. It does not currently hold a SOC 2 report or ISO 27001 certification.