ArcGIS Hub vs Resonate Ignite
ArcGIS Hub
esri.comResonate Ignite
resonate.comSide by side
| Figure | ArcGIS Hub | Resonate Ignite |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Audience Intelligence Platforms | 7.7 (#2) | 7.1 (#6) |
| Founded | 1969 | 2008 |
| Headquarters | Redlands, California, USA | Reston, Virginia, United States |
| Purpose | ArcGIS Hub is a cloud-based community engagement platform for sharing trusted, curated content and collaborating with communities. | Ignite helps marketers understand consumers at an individual level and turn insights into audience targeting and campaign activation. |
| Support | Esri technical support professionals handle Hub questions and issues, and Esri Professional Services offers deployment and configuration guidance. | The Ignite page offers a demo request and says visitors can chat with a real person. |
Plans
ArcGIS Hub
- ArcGIS Enterprise SitesPriced on request
- ArcGIS Hub BasicPriced on request
- ArcGIS Hub PremiumPriced on request
In their own words
Resonate Ignite
Resonate Ignite is a web platform for understanding consumers, building audiences, and activating marketing campaigns. Resonate says it provides more than 15,000 proprietary attributes across 250 million consumer profiles. Users can create and analyze audiences for segmentation using demographic, in-market, lifestyle and interest, shopper, health, and political methods. Predictive segments are available, with data refreshed in real time. Marketers can add CRM and website data to improve customer understanding and inform email, direct mail, and other marketing, then activate predictive audiences across channels. Measurement features help assess which tactics have impact and identify new audience or campaign opportunities. Resonate says its rAI engine combines proprietary consumer, observed behavioral, and offline data for continuously updated insights. Ignite connects with MarTech and AdTech ecosystems, including an Adobe Experience Platform integration for enriching anonymous website traffic through the rAI Website Personalization API. Resonate lists AES-256 and SSL/TLS encryption, least-privilege access, MFA for critical systems, vulnerability scans, and continuous monitoring. Pricing is on request.