Arches vs Lotame TV DMP
| Arches | Lotame TV DMP | |
|---|---|---|
| Platforms | Web | Web |
| Free plan | Yes | |
| Collection methods | CSV, JSON, and shapefile uploads; mobile data collection; API connections | TV viewership data; digital audience segments |
| Audience segmentation | No | Yes |
| Lookalike modeling | No | |
| Real-time activation | No | |
| CTV activation | No | Yes |
| Activation destinations | linear TV; digital channels |
Listed together in Best Data Management Platforms