Askable vs PlaybookUX
Askable
askable.com
PlaybookUX
playbookux.comSide by side
| Figure | Askable | PlaybookUX |
|---|---|---|
| Price from | — | $450/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · AI User Research Tools | 7.6 (#16) | 8.3 (#4) |
| Spec score · Usability Testing Software | 7.6 (#26) | 8.5 (#7) |
| Spec score · User Testing | 7.6 (#17) | 8.3 (#7) |
| Spec score · UX Research Software | 7.6 (#21) | 8.2 (#8) |
| Data protection | Askable says research data is encrypted in transit and at rest and is not used to train its AI. | The security page states that data in transit uses TLS and data at rest is encrypted with AES-256, and that customers can permanently delete their data. |
| Participant panel | Askable says its panel includes people across 50+ countries and that it recruits and pays participants. | PlaybookUX says its global panel has more than 7 million vetted consumer and professional participants, and users can also bring their own participants. |
| Research methods | It supports AI-moderated interviews, unmoderated testing, remote interviews, surveys, prototype testing, card sorting, and tree testing. | The platform offers unmoderated testing, moderated interviews, card sorting, tree testing, surveys, five-second testing, first-click testing, and preference testing. |
| Security certifications | Askable states its production platform is attested to SOC 2 Type II and certified to ISO 27001:2022 and ISO 27701:2019. | The security page states that PlaybookUX is ISO 27001 and ISO 27701 certified and has SOC 2 Type II certification. |
| Support | The Pro plan includes a dedicated Customer Support Manager, security and compliance support, and live chat support. | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.