Asora vs Asseta

Asora is a family-office operating platform for aggregating financial data, managing portfolios, and producing reports. It automatically collects, maps, cleans, and standardizes data from banks and custodians with available feeds; its pricing page says it aggregates data from more than 200 custodians. The platform covers multiple asset classes and includes performance reporting, risk analysis, and tax-lot tracking. Performance monitoring provides a consolidated portfolio view, updated daily with consistent calculation methods across assets. An integration with Canoe Intelligence structures private-fund information such as capital calls, distributions, and investor statements. Asora runs on the web, iOS, and Android; its mobile app provides portfolio performance, balances, documents, and reports. The entry tier costs $900 a month, billed annually, with unlimited users and bank connections plus 20 custodian accounts. Pricing is tiered by net worth under management, with the full platform included at each tier. Additional investment-account packs cost $3,600 a year for 20 accounts. There is no free plan or trial.

Asseta is a financial platform for family offices, registered investment advisors, and accounting firms. Its shared general ledger combines banking, investments, and accounting in a GAAP-aligned system, with support for multiple entities, currencies, dimensions, and assets such as cash, public markets, private equity, homes, and art. The product set includes cash management, bill pay, reporting, analytics, forecasting, partnership accounting, collectibles tracking, and document management. Its Document Vault turns statements and invoices into draft entries, links files to ledger transactions, and provides search, permissions, and version history. Asseta connects to more than 15,000 financial institutions and applications, integrates with QuickBooks, and supports bidirectional Addepar data exchange. The mobile app offers dashboards, bill approvals, and AI-powered answers. Asseta says its AI is opt-in, with human oversight and bias monitoring, and lists SOC 2 Type II, GDPR, ISO 27001, and ISO 42001 compliance. Pricing is available on request. The company states an average go-live period of 8–12 weeks.