Asseta vs Ginkgo

Asseta is a financial platform for family offices, registered investment advisors, and accounting firms. Its shared general ledger combines banking, investments, and accounting in a GAAP-aligned system, with support for multiple entities, currencies, dimensions, and assets such as cash, public markets, private equity, homes, and art. The product set includes cash management, bill pay, reporting, analytics, forecasting, partnership accounting, collectibles tracking, and document management. Its Document Vault turns statements and invoices into draft entries, links files to ledger transactions, and provides search, permissions, and version history. Asseta connects to more than 15,000 financial institutions and applications, integrates with QuickBooks, and supports bidirectional Addepar data exchange. The mobile app offers dashboards, bill approvals, and AI-powered answers. Asseta says its AI is opt-in, with human oversight and bias monitoring, and lists SOC 2 Type II, GDPR, ISO 27001, and ISO 42001 compliance. Pricing is available on request. The company states an average go-live period of 8–12 weeks.

Ginkgo is a web-based wealth-management platform for family offices and corporate investment platforms. It ingests, parses and reconciles financial information across asset classes from custodian feeds, data APIs and emailed PDFs, contract terms and screenshots. Its core capabilities include AI-powered data ingestion, forecasting passive asset events and customizable output. Supported assets span equities, fixed income, funds, structured products, options, private equity, alternatives, crypto and multi-currency cash. Ginkgo performs daily two-way trade reconciliation and says it detects errors automatically and sends alerts. Users can configure charts themselves in 10 minutes, request team customization in one day, or ask for a PPT/PDF template to be replicated in one week. It aggregates custodian feeds and APIs; Bloomberg feeds and sell-side research are inputs for corporate bond analysis. Ginkgo says data is hosted in AWS Singapore and does not leave Singapore. Described safeguards include AWS KMS key management, AES-256 storage encryption, TLS transmission encryption, role-based access and multifactor authentication. Third-party security certification status is still to be confirmed. Pricing is on request; deployment is free for 4–8 weeks, and the listed trial rate is $1,000 a month, with contract rate thereafter.