Astra vs Phlox
Astra
wpastra.comPhlox
phlox.proSide by side
| Figure | Astra | Phlox |
|---|---|---|
| Price from | $5.75/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 8 | 2 |
| Spec score · WordPress Themes | 7.9 (#11) | 7.3 (#23) |
| Support | The Business Toolkit + AI plan includes 24/7 VIP Support, while the Astra Pro add-on plans include premium support. | The direct plans include six months of product support, and support can be renewed for six months for USD 19. |
| Templates | Starter Templates provides pre-built website demos that can be imported and customized, with free and premium templates available. | Phlox Pro includes one-click template installation and more than 80 ready-to-use page templates. |
Plans
Astra
- Astra Pro · Addon Only — annual$69 a year
- Astra Pro + AI — annual$99 a year
- Essential Toolkit + AI — annual$199 a year
- Astra Pro · Addon Only — lifetime$249, paid once
- Astra Pro + AI — lifetime$279, paid once
- Business Toolkit + AI — annual$279 a year
- Essential Toolkit + AI — lifetime$549, paid once
- Business Toolkit + AI — lifetime$799, paid once
In their own words
Astra
Astra is a multipurpose WordPress theme from Brainstorm Force, developed for performance and SEO. Its no-code site builder offers customizable headers and footers, global editing, drag-and-drop controls, and live editing. It works with Gutenberg, Elementor, Beaver Builder, Brizy, WooCommerce, LearnDash, LifterLMS, and Easy Digital Downloads. WooCommerce features include product variation swatches, quick view, sticky add-to-cart, and an optimized checkout. Starter Templates provides importable website demos that can be customized, with free and premium templates available. The Astra theme and Starter Templates plugin are free from the WordPress repository. Paid options range from the Astra Pro add-on at $69 a year to toolkits and lifetime plans; listed annual plans include Astra Pro + AI at $99 a year, Essential Toolkit + AI at $199 a year, and Business Toolkit + AI at $279 a year. Paid site limits vary by plan, and staging and development sites count toward them. Some plans include hosted websites with SSL. Astra says paid plans have no trial and come with a 14-day refund guarantee. It says transactions are processed through Stripe and PayPal and card details are not stored.
Phlox
Phlox is downloadable WordPress theme software with a free theme and a paid Pro version. It is presented for business, shop, agency, portfolio, news and magazine, food and restaurant, travel, and photography sites. The theme works with Elementor, WPBakery, and SiteOrigin page builders, and supports WooCommerce, child themes, WPML, and right-to-left languages such as Arabic and Hebrew. Phlox Pro adds one-click template installation and more than 80 ready-to-use page templates. Listed store functions include product quick look, Easy Digital Downloads, multi-vendor support, and Amazon Affiliate support. Pro bundles nine premium plugins, although some premium plugin features require separate licenses. Layouts are described as responsive and mobile-first, with adaptive images and on-demand loading. One Site costs $39, paid once; Three Sites costs $49, paid once. Both include lifetime updates and six months of support.