Astra vs Shoptimizer
Astra
wpastra.comShoptimizer
commercegurus.comSide by side
| Figure | Astra | Shoptimizer |
|---|---|---|
| Price from | $5.75/mo | $4.08/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · WordPress Themes | 7.9 (#11) | 7.3 (#26) |
| Integrations | Astra works with Gutenberg, Elementor, Beaver Builder, Brizy, WooCommerce, LearnDash, LifterLMS, and Easy Digital Downloads. | The maker says Shoptimizer and bundled CommerceKit are compatible with WPML and that the theme works with Yoast, Rank Math, and other popular SEO plugins. |
| License limits | The paid plan site limits are 3 for Astra Pro + AI, 10 for Essential Toolkit + AI, and 1,000 for Business Toolkit + AI; staging and development sites count toward the limit. | The GPL license permits use on unlimited sites, while support and automatic updates cover one domain per license; one subscription key can also cover a staging or development domain. |
| Product | Astra is a multipurpose WordPress theme developed by Brainstorm Force for performance and SEO. | Shoptimizer is a WooCommerce theme designed to improve store speed and conversions. |
| Security | Astra’s FAQ says payment transactions are processed through Stripe and PayPal and that the company does not store card details. | The maker says it is committed to keeping its themes secure and fixing issues as quickly as possible. |
| Support | The Business Toolkit + AI plan includes 24/7 VIP Support, while the Astra Pro add-on plans include premium support. | The purchase includes one year of priority support and updates, with maker support typically replying within 24 hours. |
Plans
Astra
- Astra Pro · Addon Only — annual$69 a year
- Astra Pro + AI — annual$99 a year
- Essential Toolkit + AI — annual$199 a year
- Astra Pro · Addon Only — lifetime$249, paid once
- Astra Pro + AI — lifetime$279, paid once
- Business Toolkit + AI — annual$279 a year
- Essential Toolkit + AI — lifetime$549, paid once
- Business Toolkit + AI — lifetime$799, paid once
In their own words
Astra
Astra is a multipurpose WordPress theme from Brainstorm Force, developed for performance and SEO. Its no-code site builder offers customizable headers and footers, global editing, drag-and-drop controls, and live editing. It works with Gutenberg, Elementor, Beaver Builder, Brizy, WooCommerce, LearnDash, LifterLMS, and Easy Digital Downloads. WooCommerce features include product variation swatches, quick view, sticky add-to-cart, and an optimized checkout. Starter Templates provides importable website demos that can be customized, with free and premium templates available. The Astra theme and Starter Templates plugin are free from the WordPress repository. Paid options range from the Astra Pro add-on at $69 a year to toolkits and lifetime plans; listed annual plans include Astra Pro + AI at $99 a year, Essential Toolkit + AI at $199 a year, and Business Toolkit + AI at $279 a year. Paid site limits vary by plan, and staging and development sites count toward them. Some plans include hosted websites with SSL. Astra says paid plans have no trial and come with a 14-day refund guarantee. It says transactions are processed through Stripe and PayPal and card details are not stored.
Shoptimizer
Shoptimizer has no write-up on Specifiction yet; its figures are above.