AthenaText vs Gupshup
AthenaText
athenatext.com
Gupshup
gupshup.aiSide by side
| Figure | AthenaText | Gupshup |
|---|---|---|
| Price from | $49/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · SMS Chatbot Software | 8.2 (#9) | 8.3 (#8) |
| API | The pricing page says plans include webhooks and API access for pushing qualified leads into other tools. | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. |
| Integrations | The integrations page lists HubSpot, Discord, Zapier, webhooks, and CSV export as available; Salesforce, Slack, Google Calendar, and Google Sheets are marked coming soon. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
AthenaText
AthenaText is an AI SMS qualification platform for inbound, appointment-driven businesses such as home services, real estate, and professional services. It converses with leads, scores their replies, and routes qualified prospects to a team. Conversations can run for 5+ turns per lead, and a person can take over with the conversation context preserved. Automation covers follow-up sequences, no-reply nurture, routing, and handoff triggers. A shared team inbox keeps conversation history; reporting includes qualification rates, pipeline views, and per-rep throughput. Plans include API access and webhooks for passing qualified leads into other tools. Listed integrations include HubSpot, Discord, Zapier, webhooks, and CSV export; Salesforce, Slack, Google Calendar, and Google Sheets are marked as coming soon. Monthly credits count outbound campaign sends, AI replies, and manual messages, while incoming lead replies are free. Unused credits do not roll over, and outbound sending pauses at the monthly limit, though incoming replies can still arrive. The free plan is free with no credits or AI replies. Core is $49 a month, or $468 billed once a year ($39/month), and includes 1,000 credits.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.