Athos Commerce Personalization vs Frankie AI

Athos Commerce Personalization delivers individualized ecommerce experiences across search, category pages, product recommendations, email, and SMS. It combines clicks, searches, category views, dwell time, cart activity, and purchase history with catalog and inventory data in real time. Recommendations respond to browsing patterns, session behavior, and previous purchases. Search and category results can be reordered using behavioral ranking, intent signals, and shopper segments. Product bundles use cart contents, browsing behavior, and demand trends on product and cart pages. Teams can A/B test recommendation placements, ranking rules, and dynamic content, with results reported by segment. Integrations include Shopify, Shopify Plus, Magento, BigCommerce, and Miva, plus Attentive, Cordial, Dotdigital, Klaviyo, and Omnisend for email and SMS. Athos says setup needs no coding or IT support. Pricing is available on request for an annual standalone Onsite Discovery plan.

Frankie AI personalizes ecommerce recommendations by suggesting products to shoppers in real time across the buying journey. Merchants can show personalized collections, alternatives, popular items, cross-sells, and recently viewed products. Frankie Inline can display related products from collection pages without requiring shoppers to open a product page. The product describes customer experiences across web, mobile, email, and physical retail. It offers headless commerce APIs for custom shopping experiences, including mobile apps, and a Klaviyo integration for personalized email recommendations and trending product content. Merchants install its personalization app through the Shopify App Store. Listed prices include a success-based plan at $10 a month plus 1.5% of sales originating from Frankie, Merchant at $29 a month, Enterprise at $129 a month, and Unlimited at $299 a month. The Professional plan is listed at free; Insider is also free for Shopify staff, partners, and development stores. A 15-day free trial starts when the merchant goes live, and the pricing page lists a 30-day money-back guarantee. Frankie uses store revenue from the preceding 30 days to set the plan for the next billing cycle.