Attentive vs Bluecore
Attentive
attentive.comBluecore
bluecore.comSide by side
| Figure | Attentive | Bluecore |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 2 |
| Spec score · Merchant Marketing Software | 8.1 (#9) | 8.3 (#3) |
| Founded | 2016 | Forbes lists Bluecore as founded in 2013. |
| Headquarters | Hoboken, New Jersey, United States | New York, New York, United States |
| Integrations | Attentive says it offers 100+ pre-built integrations and flexible APIs, including connections for ecommerce, loyalty, customer data, and customer experience tools. | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. |
| Security and compliance | Attentive's security status page lists CCPA, GDPR, and SOC 2 compliance areas and identifies a SOC 2 Type 2 report available by request. | Bluecore’s Trust Center lists CCPA, EU AI Act, GDPR and SOC 2 compliance areas and features security documents including a security whitepaper and penetration test report. |
| Security controls | The security status page lists product security features including multi-factor authentication and SSO support, and data security topics including access monitoring and encryption at rest. | Account access supports SSO and first-login multi-factor authentication using authenticator applications. |
| Support | All plans include strategic planning, onboarding and deliverability support, a dedicated support team, and 24/5 service. | Bluecore advertises onboarding, enablement and retail services, while its support document specifies 24x7x365 product support. |
| What it does | Attentive provides businesses with two-way, real-time personalized customer communications via text messaging to help manage customer relationships and drive ecommerce revenue. | Bluecore is a retail marketing platform that unifies shopper identity, behavioral signals and product catalog data for personalized campaigns. |
Plans
Attentive
- AI EssentialsFree
- AI GrowPriced on request
- AI JourneysPriced on request
- AI ProPriced on request
- Full platform packagePriced on request
- SMS, email, RCS, & pushPriced on request
- TextPriced on request
- Text & emailPriced on request
Bluecore
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
In their own words
Attentive
Attentive provides businesses with two-way, real-time customer messaging intended to help manage relationships and support ecommerce revenue. Its channels include SMS, email, RCS and push, which can work together. Browsing, cart activity, purchases, preferences and engagement can inform who receives a message, its content and timing. The platform includes two-tap sign-up, audience segmentation, workflow automation, A/B testing frameworks, and campaign and segment reporting. Attentive Concierge combines AI and live agents for support, with complex questions routable to a business’s in-house team. AI tools can generate messages and subject lines, automate retargeting, and support cross-channel journeys; another option lists predictive send-time optimization, segmentation and subscriber identification. Attentive lists more than 100 pre-built integrations and flexible APIs for ecommerce, loyalty, customer data and customer experience tools. Security features include MFA, SSO, access monitoring and encryption at rest; its status page lists CCPA, GDPR and SOC 2 compliance areas. Access is through web and API. Pricing is on request, with a free trial of unstated duration.
Bluecore
Bluecore combines shopper identity, behavioral data and product data to coordinate personalization across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains marketing performance and tracks identification signals, with diagnostic insights connectable to campaign execution across email and mobile. Its AI Shopping Assistant can support shopping across websites, email, mobile apps and SMS. The Events API accepts mobile and other source events to identify or update customers and record commerce behavior, including custom events. Listed integrations include Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Bluecore targets retail ecommerce and marketing leaders; pricing is on request, and some audience exports and predictive scores may depend on contract.