Aura'd vs Authic
Aura'd
aurad.beauty
Authic
authic.ioSide by side
| Figure | Aura'd | Authic |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 2 |
| Spec score · Salon App Builder Software | 9.4 (#1) | 8.4 (#7) |
| API | The REST API covers services, availability, bookings, and client management; API access is listed on Premium. | The Loyalty API connects bookings, purchases, check-ins, customer data and reward events to external systems, with webhook confirmations. |
| Audience | The site describes the product as suitable for solo stylists and teams, including hair stylists, lash technicians, and beauty therapists. | Authic describes its platform as serving sports and wellness businesses, including clinics, salons, restaurants, and clubs. |
| Headquarters | Chichester, United Kingdom | Amsterdam, Netherlands |
| Integrations | The API documentation describes calendar synchronization with Google Calendar and Outlook. | Authic describes integration categories for online booking, ecommerce, customer-management systems, email marketing, POS and customer-data platforms, and offers custom integrations. |
| Product | Aura'd is salon booking software for hairdressers, lash technicians, and beauty professionals. | Authic provides businesses with a branded loyalty app where customers can earn points, claim rewards, and stay connected. |
| Setup and support | The site says setup takes under 15 minutes and free setup assistance is available; Business includes priority support. | Authic offers a 15-minute demo call, custom program design, and full onboarding support, and says most customers launch within 48 hours. |
| What it does | Aura'd is a salon booking and business-management platform for beauty professionals. | Authic provides branded loyalty-program software for businesses, including a management dashboard and customer-facing apps. |
Plans
Aura'd
- API BasicFree
- FreeFree
- Solo£19 a month
- API Pro$29 a month
- Team£39 a month
- Business£69 a month
- API Business$79 a month
- Premium£149 a month
- API Enterprise$199 a month
In their own words
Aura'd
Aura'd is salon booking software for hairdressers, lash technicians, and other beauty professionals. Clients can book at any time through a branded app or website, with availability updated in real time. Salon operators can manage client lists, promotions, preferences, and appointment notes. Automated SMS and email reminders are described as reducing no-shows by up to 90%. Aura'd integrates with Stripe and accepts cards, Apple Pay, Google Pay, Clearpay, and Klarna. All plans have zero booking commission; card processing costs 1.9% + 20p. Branded salon appointment apps are available for iOS and Android, and web and API platforms are listed. The REST API covers services, availability, bookings, and client management, with access on Premium. The free plan allows 50 bookings per month and five services, with a basic booking page and email confirmations. Solo costs £19 a month, Team £39 a month, Business £69 a month, and Premium £149 a month. Aura'd says setup takes under 15 minutes and offers free setup assistance.