Aura'd vs Bellafy
Aura'd
aurad.beauty
Bellafy
bellafy.appSide by side
| Figure | Aura'd | Bellafy |
|---|---|---|
| Price from | Free | $69/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 9 | 3 |
| Spec score · Salon App Builder Software | 9.4 (#1) | 8.2 (#11) |
| Audience | The site describes the product as suitable for solo stylists and teams, including hair stylists, lash technicians, and beauty therapists. | Bellafy describes itself as focused on beauty clinics and lists salons, barbershops, nail salons, spas, saunas, tanning salons, massage shops, tattoo studios, and piercing shops. |
| Payments | The service accepts cards, Apple Pay, Google Pay and Clearpay, and its FAQ also names Klarna. | Payments to clinics are processed through Stripe, and the privacy policy says Bellafy does not store full card numbers on its servers. |
| Product | Aura'd is salon booking software for hairdressers, lash technicians, and beauty professionals. | Bellafy provides beauty clinics with a branded Progressive Web App for clients and a dashboard for managing the business. |
| Reminders | Automated SMS and email reminders are marketed as reducing no-shows by up to 90%. | Bellafy supports push notifications and automatic appointment reminders. |
| Security | The API section states it uses API key authentication and HTTPS encryption and claims 99.9% uptime. | Account settings include two-factor authentication, active session management, and login history. |
| Support | The site promises free setup assistance and lists priority support on the Business plan. | Bellafy says typical support response time is 24 hours; the plans list support within 24–48 hours for Starter and under 24 hours for Pro and Enterprise. |
Plans
Aura'd
- API BasicFree
- FreeFree
- Solo£19 a month
- API Pro$29 a month
- Team£39 a month
- Business£69 a month
- API Business$79 a month
- Premium£149 a month
- API Enterprise$199 a month
In their own words
Aura'd
Aura'd is salon booking software for hairdressers, lash technicians, and other beauty professionals. Clients can book at any time through a branded app or website, with availability updated in real time. Salon operators can manage client lists, promotions, preferences, and appointment notes. Automated SMS and email reminders are described as reducing no-shows by up to 90%. Aura'd integrates with Stripe and accepts cards, Apple Pay, Google Pay, Clearpay, and Klarna. All plans have zero booking commission; card processing costs 1.9% + 20p. Branded salon appointment apps are available for iOS and Android, and web and API platforms are listed. The REST API covers services, availability, bookings, and client management, with access on Premium. The free plan allows 50 bookings per month and five services, with a basic booking page and email confirmations. Solo costs £19 a month, Team £39 a month, Business £69 a month, and Premium £149 a month. Aura'd says setup takes under 15 minutes and offers free setup assistance.