Aura'd vs Desk Duo

Aura'd is salon booking software for hairdressers, lash technicians, and other beauty professionals. Clients can book at any time through a branded app or website, with availability updated in real time. Salon operators can manage client lists, promotions, preferences, and appointment notes. Automated SMS and email reminders are described as reducing no-shows by up to 90%. Aura'd integrates with Stripe and accepts cards, Apple Pay, Google Pay, Clearpay, and Klarna. All plans have zero booking commission; card processing costs 1.9% + 20p. Branded salon appointment apps are available for iOS and Android, and web and API platforms are listed. The REST API covers services, availability, bookings, and client management, with access on Premium. The free plan allows 50 bookings per month and five services, with a basic booking page and email confirmations. Solo costs £19 a month, Team £39 a month, Business £69 a month, and Premium £149 a month. Aura'd says setup takes under 15 minutes and offers free setup assistance.

Desk Duo has no write-up on Specifiction yet; its figures are above.