Aura'd vs ServiceTrove
Aura'd
aurad.beautyServiceTrove
servicetrove.comSide by side
| Figure | Aura'd | ServiceTrove |
|---|---|---|
| Price from | Free | $5/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 9 | 5 |
| Spec score · Salon App Builder Software | 9.4 (#1) | 7.6 (#25) |
| Audience | The site describes the product as suitable for solo stylists and teams, including hair stylists, lash technicians, and beauty therapists. | The homepage names lash technicians, barbers, trainers, stylists, and photographers, and lists additional industry pages for service professionals. |
| Integrations | The API documentation describes calendar synchronization with Google Calendar and Outlook. | The maker identifies Stripe as its payment processor; Stripe manages payment card and bank account details independently. |
| Payments | The service accepts cards, Apple Pay, Google Pay and Clearpay, and its FAQ also names Klarna. | Businesses can link Stripe to accept payments, and the homepage lists Stripe payment processing in the Base plan. |
| Support | The site promises free setup assistance and lists priority support on the Business plan. | The maker offers customer support on a reasonable-efforts basis and does not guarantee specific response times or outcomes. |
Plans
Aura'd
- API BasicFree
- FreeFree
- Solo£19 a month
- API Pro$29 a month
- Team£39 a month
- Business£69 a month
- API Business$79 a month
- Premium£149 a month
- API Enterprise$199 a month
ServiceTrove
- AI per Provider add-on$5 a month
- Additional Providers add-on$7 a month
- AI Assistant add-on$10 a month
- Migration setup$18, paid once
- ServiceTrove Base$35 a month
In their own words
Aura'd
Aura'd is salon booking software for hairdressers, lash technicians, and other beauty professionals. Clients can book at any time through a branded app or website, with availability updated in real time. Salon operators can manage client lists, promotions, preferences, and appointment notes. Automated SMS and email reminders are described as reducing no-shows by up to 90%. Aura'd integrates with Stripe and accepts cards, Apple Pay, Google Pay, Clearpay, and Klarna. All plans have zero booking commission; card processing costs 1.9% + 20p. Branded salon appointment apps are available for iOS and Android, and web and API platforms are listed. The REST API covers services, availability, bookings, and client management, with access on Premium. The free plan allows 50 bookings per month and five services, with a basic booking page and email confirmations. Solo costs £19 a month, Team £39 a month, Business £69 a month, and Premium £149 a month. Aura'd says setup takes under 15 minutes and offers free setup assistance.
ServiceTrove
ServiceTrove has no write-up on Specifiction yet; its figures are above.