Aura'd vs Vagaro

Aura'd is salon booking software for hairdressers, lash technicians, and other beauty professionals. Clients can book at any time through a branded app or website, with availability updated in real time. Salon operators can manage client lists, promotions, preferences, and appointment notes. Automated SMS and email reminders are described as reducing no-shows by up to 90%. Aura'd integrates with Stripe and accepts cards, Apple Pay, Google Pay, Clearpay, and Klarna. All plans have zero booking commission; card processing costs 1.9% + 20p. Branded salon appointment apps are available for iOS and Android, and web and API platforms are listed. The REST API covers services, availability, bookings, and client management, with access on Premium. The free plan allows 50 bookings per month and five services, with a basic booking page and email confirmations. Solo costs £19 a month, Team £39 a month, Business £69 a month, and Premium £149 a month. Aura'd says setup takes under 15 minutes and offers free setup assistance.

Vagaro is business management and scheduling software for beauty, wellness, and fitness businesses. It combines booking pages and payments with calendar and resource management, reporting, inventory, invoices, memberships, packages, gift certificates, and customer tracking. Businesses can offer group bookings, automated reminders, and two-way calendar sync. Vagaro says it serves independent providers through businesses with multiple locations, and listings on the Vagaro Marketplace come at no additional cost. The web-based service is available through vagaro.com, with Vagaro Pro apps for Apple and Android devices. QuickBooks and Xero integrations can import sales transactions, taxes, tips, and refunds; when synchronization starts, QuickBooks initially imports only the previous two months of Vagaro data. APIs and webhooks can connect accounts to external systems and send real-time business-event notifications. The One Location plan costs $30 a month, billed monthly, for one location. A United States base subscription is listed at $23.99 a month for the first six months, with one bookable calendar included. Vagaro offers a 30-day trial, which excludes email marketing, text marketing, and the branded app.