Authio Lobby vs Google Cloud Identity
Authio Lobby
authio.com
Google Cloud Identity
cloud.google.comSide by side
| Figure | Authio Lobby | Google Cloud Identity |
|---|---|---|
| Price from | $129/mo | $6/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | Yes | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 7 |
| Spec score · Passkey Authentication Software | 9.4 (#2) | 9.2 (#5) |
| Purpose | Lobby provides passwordless sign-in for apps through a hosted UI, SDKs, sessions, sign-in methods, and embeddable IT-admin widgets. | Cloud Identity centrally manages users and groups as an Identity as a Service solution. |
| Rating on Capterra | No Authio Lobby rating or review count was located in the searched Capterra results; returned Lobby pages referred to unrelated lobby-management products. | 4.8 out of 5 from 4 reviews |
| Rating on G2 | No Authio Lobby rating or review count was located in the searched G2 results. | 4.3 out of 5 from 34 reviews |
| Rating on Gartner Peer Insights | No Authio Lobby rating or review count was located in the searched Gartner Peer Insights results. | 3.8 out of 5 from 4 ratings |
| SDKs | Lobby lists SDKs for Next.js, React, Vue, and Node, with session helpers and edge-runtime JWT verification. | The Groups API setup documentation provides Python client installation using google-api-python-client, google-auth, google-auth-oauthlib and google-auth-httplib2. |
| Security controls | Authio documents TLS 1.2 or newer, encrypted managed Postgres, envelope encryption for secrets and AWS KMS-wrapped signing keys. | Cloud Identity features include context-aware access, account takeover protection, and threat investigation with Security Center. |
| Support | Authio directs customers to email support, a dashboard and a public service-health status page. | The editions page lists 24x7 chat and email support for Premium and Google Cloud Communities for Free. |
| What it does | Authio Lobby is a hosted passwordless authentication module for B2B applications with sign-in UI, sessions, SDKs and administrator widgets. | Cloud Identity is Google's identity-as-a-service platform for centrally managing users and groups and federating identities with Active Directory or Microsoft Entra ID. |
Plans
Authio Lobby
- DeveloperFree
- DeveloperFree
- Starter$129 a month
- Starter$129 a month
- Pro$449 a month
- Pro$449 a month
- EnterprisePriced on request
- EnterprisePriced on request
Google Cloud Identity
- Cloud Identity Premium — Annual/Fixed-Term Plan$6 a month
- Cloud Identity Premium — Flexible Plan$7.20 a month
- Cloud Identity FreeFree
- Cloud Identity FreeFree
- Cloud Identity Premium$7.20 a month
- Cloud Identity Premium Flexible$7.20 a month
- Cloud Identity Premium Annual/Fixed-Term$72 a year
In their own words
Authio Lobby
Authio Lobby provides passwordless sign-in for apps through a hosted interface, SDKs, session features, and widgets for customer IT admins. Sign-in methods include passkeys, magic links, social login, and enterprise SSO using SAML 2.0, OIDC, and SCIM 2.0. The hosted interface can use a custom domain, organization-specific branding, and project-specific email templates. SDKs are listed for Next.js, React, Vue, and Node, with session helpers and edge-runtime JWT verification. Session tools include silent refresh, secure cookie helpers, route gating, and switching organizations within a session. Embeddable widgets let customer admins configure SSO, directory sync, and domain verification within a product. The free Developer tier is for projects under 10,000 MAUs and excludes SSO, SCIM, and Locate. Starter costs $129 a month and Pro costs $449 a month; Enterprise pricing is custom. Authio says GDPR and CCPA compliance is in place and describes its SOC 2 posture as pre-audit readiness, with Type I targeted for 2027-Q1.
Google Cloud Identity
Google Cloud Identity centrally manages users and groups as an Identity as a Service solution. It can federate identities between Google and providers such as Active Directory and Microsoft Entra ID, and provides single sign-on to thousands of SaaS applications, including Salesforce, SAP SuccessFactors, and Google Workspace. MFA choices include push notifications, Google Authenticator, Titan Security Keys, security keys, backup codes, SMS, voice calls, passkeys, and other TOTP code generators. Its console manages Android, iOS, and Windows devices, with tools to enforce policies, wipe company data, deploy apps, and view reports. Automated provisioning can create, update, or delete user profile information in third-party cloud applications. Directory Sync extends Active Directory users to the cloud, while Secure LDAP supports traditional applications and infrastructure. Free includes 50 user licenses by default; additional licenses can be requested at no cost. Premium costs $6 a month on an annual fixed-term plan, or $7.20 a month on a flexible plan billed monthly. Premium also lists a 99.9% SLA and 24x7 chat and email support.