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SPECIFICTION
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Autura vs PRZM

Autura

autura.com

PRZM

getprzm.com

Side by side

FigureAuturaPRZM
Price fromFree$100/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
Plans published92
Spec score · Towing Software9.2 (#1)8.4 (#7)
AudienceAutura serves public safety agencies, towing and recovery operators, and vehicle marketplace participants.PRZM describes its system as serving towing operators and insurers across towing, impound, and salvage workflows.
HeadquartersSan Francisco, California, United StatesNew York, NY
IntegrationsTowing management software can integrate with QuickBooks, GPS and fleet tracking providers, motor clubs including Allstate, GEICO, Tesla, and Agero, and Autura's BudgetGPS, TowLien, and TowPay products.PRZM says it works with Auto Data Direct and other data providers for automated lien notifications and processing.
Mobile appImpound Express supports VIN scanning, QR or barcode record lookup, and timestamped condition photos, and is available on iOS and Android.The PRZM Towing Dispatch mobile app is distributed on Google Play and the Apple App Store.
PurposeAutura builds towing management and unclaimed vehicle auction software for public safety agencies and towing and recovery businesses.PRZM combines towing dispatch, impound management, liens, and auctions in one system.
SupportAutura's contact page says it typically responds to support requests within one business day and recommends calling for urgent help.PRZM advertises 24/7 support for every workspace.

Plans

Autura

  • Autura Marketplace buyer accountFree
  • Autura Marketplace seller accountFree
  • TraxeroGOFree
  • Wired Asset Tracker$145, paid once
  • Wired Tracker$145, paid once
  • OBD Port Tracker$155, paid once
  • BudgetCAM 2$325, paid once
  • BudgetCAM$365, paid once
  • Dispatch Anywhere and TOPSPriced on request

Autura pricing →

PRZM

  • PRZM Storage AllianceFree
  • PRZM Towing Software$100 a month

PRZM pricing →

In their own words

Autura

Autura provides towing management and unclaimed vehicle auction software for public safety agencies and towing and recovery businesses. Its towing system combines dispatch, billing, lot management, and records. Aries Dispatch routes tow requests according to agency rotation rules and shows live status and estimated arrival times. Aries Impound handles government vehicle records, storage, holds, fees, liens, notifications, and payments. The Impound Express app supports VIN scans, QR or barcode record lookup, and timestamped condition photos on iOS and Android. Autura Marketplace links towing companies, impound lots, and municipal agencies selling unclaimed vehicles with verified buyers nationwide. Listings include condition fields and images, but vehicles are sold as-is and condition varies. Integrations can include QuickBooks, GPS and fleet tracking providers, motor clubs, and Autura products. TowPay uses Stripe infrastructure and states that transactions have PCI DSS Level 1 compliance and bank-grade encryption. Aries runs exclusively on AWS GovCloud (US). Free options include Marketplace buyer and seller accounts and TraxeroGO dispatch software for owner-operators.

Visit autura.com

PRZM

PRZM combines towing dispatch, impound management, lien processing, and auctions in one system for towing operators and insurers. Dispatch workflows support both human and AI dispatching, and AI damage detection assists with vehicle inspections. The platform includes impound automation and connects towing operations to an auction marketplace for abandoned, salvage, and total-loss vehicles. Multi-lot reporting covers operations across locations. PRZM says it works with Auto Data Direct and other data providers for automated lien notifications and processing, and offers a white-label option to import motor club calls directly into the dispatch board. The PRZM Towing Software plan costs $100 a month and includes unlimited call volume, unlimited users, and access to every feature. Storage Alliance has no fee for towers using the PRZM storage network, but PRZM charges a transaction fee on auction sales. A 30-day trial is listed, and the service is available on Android, iOS, and the web.

Visit getprzm.com