Avery Design & Print vs Visme

Avery Design & Print is a free web tool for designing labels and other printable Avery products. Start from a blank template or customize a prepared design, then add text and uploaded images. Image tools crop, size, and position uploads; text tools offer straight or curved lines and typography choices. For variable data printing, mail merge can import contact information and other data from .xls, .xlsx, and .csv files. Its barcode generator makes barcodes and QR codes and supports sequential numbering. Projects can be saved to a computer without an account, or to a free Avery account with one, and shared by email through project links. Google Drive can supply Google Sheets data for merging or Google Photos for a design. Print with an inkjet or laser printer, or use Avery WePrint to have a project professionally printed and mailed. Avery says its online design tools protect data in transit and storage with TLS and SSL and do not sell images or content.

Visme is a design tool for presentations and illustrations, with templates, brand-kit tools and real-time collaboration. It is available on the web and through desktop apps for Windows and macOS, as well as an iOS app. The free Basic plan costs nothing and provides 500MB of storage, with a limit of 50 slides or pages per project. Starter costs $12.25 a month, billed annually at $147/year, and includes 1GB of storage with unlimited projects and slides or pages per project. Pro costs $24.75 a month, billed annually at $297/year, and includes 10GB of storage with the same unlimited project and page allowances. Enterprise lists 10 or more users and 25GB of storage per user, but no price is listed. Visme is based in Rockville, Maryland, United States, and was founded in 2013. Its combination of presentation design, illustration tools, brand features and collaboration supports a range of shared visual work, while plan limits and storage allowances distinguish the tiers.