AWeber vs Sender

AWeber is an email marketing platform for small businesses and entrepreneurs, with tools for newsletters, automated message series, opt-in forms, and blog-post notifications. It also supports landing and ecommerce pages, web push notifications, audience segmentation, and A/B testing. Messages can be made with drag-and-drop, HTML, or plain-text editors, and the platform includes more than 700 responsive HTML templates. Its AI tools assist with drafting newsletters and emails, creating signup forms and landing pages, and generating subject lines. Businesses can sell products, services, subscriptions, and payment plans, track sales, and tag purchases. AWeber connects to more than 750 tools and provides a REST API with webhooks for managing subscribers, campaigns, analytics, and lists. Plans include a free option for up to 500 subscribers and 3,000 monthly emails, with one landing page and automation; free-plan messages carry AWeber branding. Lite is $12.49 per month billed annually, and a 14-day trial starts a paid subscription automatically when it ends. Dedicated mobile apps are retired; phone and tablet access is through the browser-based site.

Sender combines email marketing with SMS for campaigns, automation, lead generation, transactional emails and landing pages. Its tools include a drag-and-drop email builder, HTML editor, workflows, segmentation, personalization, signup forms, popups, A/B testing and analytics. Transactional messages can be sent through REST API or SMTP, with SPF, DKIM and DMARC authentication. Integrations include Shopify, WooCommerce, WordPress, PrestaShop, Magento and Zapier, among others.

The Free Forever plan costs nothing for one seat, up to 2,500 subscribers and 15,000 emails per month, and includes Sender branding. Standard costs $108 a year, billed annually, for three seats, 500 subscribers and 6,000 emails per month; the displayed first-year discount is excluded. Professional costs $180 a year, billed annually, for ten seats, 500 subscribers and 12,000 emails monthly. Sender has no mobile app, though its features are accessible through a mobile browser. Its stated audiences include small and growing businesses, ecommerce brands, B2B companies, creators and nonprofits.