AWeber vs TargetBay
AWeber
aweber.comTargetBay
targetbay.comSide by side
| Figure | AWeber | TargetBay |
|---|---|---|
| Price from | $4.99/mo | $3.33/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 10 |
| Spec score · Email Marketing Software | 9.1 (#5) | 7.8 (#124) |
| Spec score · Email marketing tools | 9.1 (#10) | 8.4 (#54) |
| A/B testing | Yes | Yes |
| Company History | AWeber's copyright notice dates the company to 1998. | TargetBay’s About page says it launched in 2016 and was founded in June 2016. |
| Email automation | Yes | Yes |
| Founded | 1998 | 2016 |
| Free plan | Yes | Yes |
| Integrations | AWeber integrations connect it with hundreds of third-party tools, and Zapier or Pabbly can bridge to thousands of applications. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Audience segmentation | Yes | Yes |
| Support | AWeber provides priority 24/7 support on Plus and 24/7 support on Lite. | BayEngage monthly plans include email support, knowledge-base access, and deliverability monitoring, while its annual Full Migration plan adds 24/7/365 priority support and a dedicated success manager. |
Plans
AWeber
- AWeber FreeFree
- Lite$12.49 a month
- Plus$19.99 a month
- Unlimited$899 a month
- Hold Package$4.99 a month
- AWeber Lite$12.49 a month
- AWeber Plus$19.99 a month
- Done For You$20 a month
- AWeber Unlimited$899 a month
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
In their own words
AWeber
AWeber is an email marketing platform for small businesses and entrepreneurs, with tools for newsletters, automated message series, opt-in forms, and blog-post notifications. It also supports landing and ecommerce pages, web push notifications, audience segmentation, and A/B testing. Messages can be made with drag-and-drop, HTML, or plain-text editors, and the platform includes more than 700 responsive HTML templates. Its AI tools assist with drafting newsletters and emails, creating signup forms and landing pages, and generating subject lines. Businesses can sell products, services, subscriptions, and payment plans, track sales, and tag purchases. AWeber connects to more than 750 tools and provides a REST API with webhooks for managing subscribers, campaigns, analytics, and lists. Plans include a free option for up to 500 subscribers and 3,000 monthly emails, with one landing page and automation; free-plan messages carry AWeber branding. Lite is $12.49 per month billed annually, and a 14-day trial starts a paid subscription automatically when it ends. Dedicated mobile apps are retired; phone and tablet access is through the browser-based site.
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.