AWS Entity Resolution vs Tilores

AWS Entity Resolution links records that may describe the same customer, product, business, or healthcare entity across applications, channels, and data stores. It offers rule-based, machine learning, and data service provider matching. Rule-based users can adjust input fields, priorities, and rules; the preconfigured machine learning model compares consumer fields such as names, email addresses, phone numbers, addresses, and birth dates, then assigns match groups confidence scores from 0.0 to 1.0. Inputs come from AWS Glue, with a limit of 20. Rule-based matching can process new Amazon S3 data incrementally, and the GetMatchId API can synchronously look up an existing match ID while hashing personally identifiable attributes. Access is through the AWS console and API. Personally identifiable data is encrypted at rest by default with AWS-owned keys, with customer-managed symmetric AWS KMS keys also supported. Provider matching includes LiveRamp, TransUnion, and Unified ID 2.0 identifiers, subject to a provider license agreement. AWS states that the service meets PCI DSS and SOC 1, SOC 2, and SOC 3 measures. Pricing is paid, from $0.10; there is no free plan.

Tilores resolves duplicate and conflicting records into unified entity profiles in real time. It maps, normalizes, and enriches fields such as names, phone numbers, and addresses before applying deterministic rules and fuzzy matching. Results can include explainable links, a quality score, and an audit trail. A real-time GraphQL API supports entity retrieval, ranked fuzzy searches, and aggregation of source records. Listed connectors include Salesforce, HubSpot, and Snowflake, alongside webhooks and event streaming. Deployment options include managed AWS, a customer's AWS account or another cloud, and on-premise installations. Developers can connect entity resolution to LangChain and Amazon Bedrock through IdentityRAG; the company says it works with any LLM through LangChain. Tilores Studio runs locally on macOS Apple Silicon, Windows x64, or Linux x86_64, storing data on the user's computer. Its free local mode allows up to 100,000 records per deployment. Production pricing is by custom quote, based on data volume, deployment, service requirements, and support.