Axomo vs SwagUp
Axomo
axomo.comSwagUp
swagup.comSide by side
| Figure | Axomo | SwagUp |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Promotional Product Management Software | 7.8 (#2) | 7.4 (#4) |
| Spec score · Sales Gifting Software | 7.9 (#11) | 7.5 (#20) |
| Integrations | Axomo says it works with employee rewards companies, SSO options, HR platforms, and other partners; its integrations page links to a public API. | Native HRIS integrations automate swag for onboarding, anniversaries, birthdays, and custom milestones, while Zapier connects SwagUp to 3,000+ apps. |
| Product | Axomo describes itself as a swag management platform that centralizes branded merchandise and lets employees choose gear. | SwagUp is a custom swag platform for designing, packing, and shipping branded merchandise and swag kits for employees, customers, and events. |
| Support | The Essential Plan lists live chat support, and the site provides sales and support email addresses. | SwagUp offers a dedicated swag expert on its membership plans and invites customers to book a demo or contact support. |
Plans
Axomo
- Essential Plan$3,499, paid once
- Axomo +Priced on request
- Non-Profit PlanPriced on request
In their own words
SwagUp
SwagUp is a web platform for creating branded merchandise and swag kits for employees, customers, and events. Its services include product sourcing, custom design, assembly, warehousing, and shipping. Recipients can use branded redeem pages to enter details and choose items, or receive items directly from inventory through auto-ship pages. SwagUp Shops are branded self-serve storefronts where recipients can pay by card, points, or shop credit. Native HRIS integrations automate swag for onboarding, anniversaries, birthdays, and custom milestones, while Zapier connects the service to 3,000+ apps. Automations can require manual approval, and users can limit which data fields are exchanged. Recipients do not need a SwagUp account to receive direct sends or use redeem links. The free Basic plan includes platform access, a dedicated swag expert, unlimited mockups, free assembly, 1x Rewards, and Redeem + Zapier. Silver costs $99 a month on an annual plan paid monthly; Gold costs $499 a month and Platinum $999 a month on the same billing basis. One native integration is included with membership; additional apps cost $150 per month or $1,500 per year.