Azura Booking vs ShopMaster
Azura Booking
azurabooking.comShopMaster
master.com.auSide by side
| Figure | Azura Booking | ShopMaster |
|---|---|---|
| Price from | A$29/mo | A$117/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 1 | 2 |
| Spec score · Salon Software | 8.3 (#8) | 7.3 (#32) |
| Headquarters | Sydney, New South Wales, Australia | Ringwood, Victoria, Australia |
| Integrations | The site lists Stripe for online payments, Zeller for EFTPOS and Google Reviews integration; its terms also identify Telnyx, Resend, Google services, Vercel, AWS and AI providers as third-party services. | The maker describes Google Reviews integration and @MasterPAY as an EFTPOS terminal included with the ShopMaster plan. |
| Marketing | Marketing features include email and SMS campaigns, promotions, Google Reviews integration and AI email suggestions; loyalty and win-back campaigns are marked “Coming soon.” | Marketing tools include SMS, mass email and mailers for birthdays, new clients, referrals and clients who have not visited for 20 weeks. |
| Support | The contact page says the Sydney team replies to messages within 24 hours, is available Monday to Friday 9AM–6PM AEST, and provides urgent systems support 24/7. | The support page states a four-hour response time and helpdesk hours of 9am to 5:30pm EST Monday to Friday, excluding public holidays. |
Plans
In their own words
Azura Booking
Azura Booking has no write-up on Specifiction yet; its figures are above.
ShopMaster
ShopMaster has no write-up on Specifiction yet; its figures are above.