Azura Booking vs Shore
Azura Booking
azurabooking.comShore
shore.comSide by side
| Figure | Azura Booking | Shore |
|---|---|---|
| Price from | A$29/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 1 | 7 |
| Spec score · Salon Software | 8.3 (#8) | 8.4 (#7) |
| Audience | The product is designed for salons, barbershops, nail studios, beauty therapists, wellness practitioners, clinics and other appointment-based businesses in Australia. | Shore describes its customers as service providers and retailers and highlights industries including hair, beauty, health, wellness, and retail. |
| Headquarters | Sydney, New South Wales, Australia | Munich, Germany |
| Integrations | The site lists Stripe for online payments, Zeller for EFTPOS and Google Reviews integration; its terms also identify Telnyx, Resend, Google services, Vercel, AWS and AI providers as third-party services. | The Booking package lists Google Calendar integration, and Booking + Marketing lists PayPal integration. |
| Limits | The Partner Plan includes 300 SMS credits and 1,000 marketing emails per month, and is described as full access for Australian shops. | The pricing comparison lists up to five employees for Booking and unlimited employees for Booking + Marketing. |
| Product | Azura Booking is booking, scheduling, customer management, payments, staff roster and analytics software for appointment-based businesses in Australia. | Shore combines appointment booking, customer and staff management, payments, and point-of-sale tools for businesses. |
| Security | The privacy policy says safeguards include HTTPS/TLS encryption, secure authentication and access controls, role-based staff permissions, monitoring, logging and backups; it says full card numbers, CVV codes and raw payment credentials are not stored. | Shore says browser-to-server data transmission uses 256-bit SSL encryption. |
| Support | The contact page says the Sydney team replies to messages within 24 hours, is available Monday to Friday 9AM–6PM AEST, and provides urgent systems support 24/7. | Shore offers personal support and a hotline, and says its service team helps with registration, setup, and importing data. |
Plans
Shore
- Booking€49.90 a year
- Booking + Marketing€69.90 a year
- POS€49.90 a year
- POS+€69.90 a year
- All-in-One€119.90 a year
- Booking$4,990 a month
- Booking + Marketing$6,990 a month
In their own words
Azura Booking
Azura Booking has no write-up on Specifiction yet; its figures are above.
Shore
Shore combines appointment booking, customer and staff management, payments, and point-of-sale tools for service businesses and retailers. Customers can book through a business website, Google, Instagram, or Facebook, while staff can use an online calendar, customer records, automatic reminders, and business statistics. Group booking and payment collection are also listed. For in-person sales, its POS app turns an iPad into a register that can connect to a card reader and receipt printer; POS features include inventory control, with a DATEV interface for transferring sales data to a tax advisor. Shore runs in a browser and has iOS and Android apps. It lists a Google Calendar integration in Booking and PayPal in Booking + Marketing. Plans include Booking, Booking + Marketing, POS, POS+, and All-in-One. Pricing starts at €49.90/mo (annual), and there is no free plan. The 14-day trial requires no payment information and ends automatically. Shore says its servers and databases are located in Germany, with daily backups and redundant storage.