b+b trace UDI Software vs Kezzler Platform

b+b trace UDI Software provides serialization for medical devices to support Medical Device Regulation implementation at level 3. Users can create, edit, and import work or process orders, then report traceability information to multiple markets, customers, and databases. Modules cover user and rights management, audit trails, customer and target-market records, items, lines, interfaces, and label layouts. Site management includes aggregation hierarchy management, reworking, sampling, and optional serial-number management. A multipack manager can combine items across GTINs and aggregate them under a new serial number. Interfaces connect with a customer’s ERP system and with Level 5 of EUDAMED. The line manager is described as a Level 2 component for parameterizing and controlling line components. The SiteServer can run on-premise or in the cloud, using a Windows VM and MS SQL Server database supplied by the customer. Pricing is on request. Tailored support contracts are available; SLA customers receive priority support and free software updates while the SLA remains valid.

Kezzler Platform connects product data to support supply-chain visibility, consumer engagement and compliance. It tracks products through manufacturing, distribution, use, service, recycling and end-of-life. Serialized digital identities support item-level authentication and help protect against counterfeiting, diversion and shrinkage. The platform supports use cases including Digital Product Passports, FSMA 204 batch traceability and EU battery requirements. Secure APIs connect it with ERP, WMS, MES and partner systems. Kezzler describes its traceability repository and APIs as standards-based, and says DataExchange is built on GS1 standards. Enterprise security options include a dedicated instance with guaranteed data residency; Kezzler says it maintains active ISO/IEC 27001:2022 and ISO/IEC 9001:2015 certifications. An API Monitor supports request review and integration troubleshooting. Scanbuy QR Engagement delivers personalized content and engagement analytics, while Smart Packaging supports product information, sustainability disclosures and brand content. Kezzler highlights food and beverage, consumer packaged goods, apparel and textiles, and machinery, equipment and batteries. Founded in Oslo in 2001, Kezzler acquired Scanbuy’s QR code business in 2025. Pricing is on request.