Baasic vs Column
Baasic
baasic.com.brColumn
column.comSide by side
| Figure | Baasic | Column |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 0 |
| Spec score · Banking-as-a-Service Platforms | 7.9 (#8) | 7.7 (#12) |
| Accounts | Digital account features include integrated KYC, real-time balances and statements, Pix, boleto and transfers, event webhooks, and an administrative panel. | Column supports programmable checking, savings, trust, subledger, clearing, and sweep accounts, and says these accounts are FDIC-insured. |
| Cards | The card service supports physical and virtual card issuance, configurable limits, real-time authorization rules, and tokenization for digital wallets. | Column offers debit, credit, unsecured, charge, and secured card programs, with options to use its balance sheet or the customer’s own. |
| Integrations | The maker lists QI Tech, BMP, Celcoin, Icatu, and Ouro Preto Investimentos as partner institutions. | Column says its card issuing connects to Visa and Mastercard and supports mobile wallets including Apple Pay, Google Pay, Samsung Pay, and Garmin Pay. |
| Intended customers | The platform is aimed at software businesses with an existing product and customers, including ERPs, CRMs, B2B SaaS companies, fintechs, and marketplaces. | The company says its infrastructure serves technology companies, U.S. banks, international banks, and real estate businesses. |
| Payments | The payments API supports Pix collections, transfers and refunds, registered bank slips, payment splitting, and status webhooks. | Its payment products use connections to the Federal Reserve, The Clearing House, SWIFT, and card networks to move money to bank accounts in the United States or globally. |
| Security | The digital account page says customer funds are held by financial institutions regulated by Brazil’s Central Bank. | Column says its security program follows guidance from NIST and FFIEC and is subject to governmental audits and independent third-party assessments. |
| Support | Baasic describes its support as consultative, with a team that understands engineering and business and accompanies the integration. | Column’s developer documentation lists [email protected] for feedback and [email protected] for technical support. |
Plans
In their own words
Column
Column is a nationally chartered bank providing banking infrastructure and APIs for companies building financial products. Its payment connections include the Federal Reserve, The Clearing House, SWIFT and card networks, for moving money in the United States and globally. APIs support checking, savings, trust, subledger, clearing and sweep accounts, including multiple account numbers for a single account. Column says its programmatically created bank accounts are FDIC-insured.
Companies can launch debit, credit, unsecured, charge or secured card programs, using their own balance sheet or Column’s. Lending offerings include credit origination, warehouse and forward flow facilities, with dedicated funding for lending programs. Column also describes support for USDC and USDT, accounts and cards for verified customers globally, and foreign-currency accounts with conversion to and from U.S. dollars. Its card issuing connects to Visa and Mastercard and supports Apple Pay, Google Pay, Samsung Pay and Garmin Pay. Developers can use API documentation, a sandbox and payment workflow guides. Column says its security program follows NIST and FFIEC guidance and is subject to governmental audits and independent third-party assessments. Pricing is on request; prospective customers are directed to contact sales.