BacklinkManager vs Swappsy Link Tracker

BacklinkManager is a web-based backlink management CRM and link-tracking tool for agencies, marketing teams, freelance link builders and SEOs. Its crawler checks link attributes such as do-follow and no-follow, server response and removal status, and can notify users when status changes. It checks page HTML first and can render a page in a cloud browser if it does not find the link there. Users can set link-building goals and group target pages by project, domain or client. The CRM manages relationships with clients, freelance link builders and vendors, and allows teams to assign client management to team members. Shareable custom dashboards support backlink reporting for clients and internal teams. The pricing comparison names Ahrefs, Semrush, Moz and Majestic as external-tool integrations, without specifying their details. The Free plan is free and monitors 50 links. Starter is $39 a month billed annually and includes 200 backlinks, 3 users, 100 targets and 50 partnerships. The Link Matching Tool and Link Exchange Marketplace are marked as coming soon.

Swappsy Link Tracker records backlink placements, target URLs, partners, and whether each link is pending, live, or removed. Each record can include anchor text, link type, deal type, and notes, along with do-follow, no-follow, or sponsored attributes and whether a link is free, exchanged, or paid. Users review pages and manually update statuses; the app does not check links automatically. Status summaries, filtering, and search help organize records, and CSV import and export support moving data in and out. The interface includes light and dark modes. The app is self-hosted on the web and uses a single-file SQLite database; its README says no external services are needed to run it. Documented setup options are local installation with npm and Docker Compose. Node.js 22 or newer is required. Access uses a single-user account configured with an admin email and password, along with a JWT secret for login tokens. The README says the configured admin password is hashed on first boot. The plan is Free and open source at free, with manual link checks and self-hosting.