Badger Lead Routing vs LeadAngel
Badger Lead Routing
badgermapping.comLeadAngel
leadangel.comSide by side
| Figure | Badger Lead Routing | LeadAngel |
|---|---|---|
| Price from | $16/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Lead Management Software | 8.6 (#4) | 7.6 (#16) |
| Spec score · Lead Routing Software | 8.6 (#7) | 7.4 (#25) |
| Headquarters | San Francisco, California, United States | Sunnyvale, California, United States |
| Integrations | Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. | The integration page lists Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, Google Calendar, Microsoft Office 365, Zoom, Google Meet, Microsoft Teams, Slack, and Twilio. |
| Purpose | Badger Lead Routing assigns incoming leads to the right sales representative automatically using territories. | LeadAngel routes leads, matches leads to accounts, supports meeting scheduling, and distributes leads to sales representatives. |
| Security | Badger says it is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. | LeadAngel states that it is GDPR and SOC 2 compliant, and describes two-factor authentication protection on its integration page. |
| Support | Badger provides support by email, scheduled call, and phone, with guides and videos in its support resources. | Professional includes email/portal support, while Professional Plus includes dedicated support. |
Plans
Badger Lead Routing
- Lead Routing$16 a month
- Badger Lead Routing$16 a month
In their own words
Badger Lead Routing
Badger Lead Routing automatically assigns incoming CRM records to sales representatives using territories and assignment rules. Rules can use lead details such as company size, opportunity size, product type, or industry, and assignment happens as a record enters the system. A record needs an associated address to be routed. The service can route leads, accounts, contacts, and opportunities, update ownership in the CRM, and notify representatives when a record is assigned. It supports overlapping territories and coverage across regions, for teams ranging from a few representatives to thousands.
Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. Badger says the service is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. It states compliance with HIPAA, GDPR, and 42 CFR Part 2; customers using PHI must provide a Business Associate Agreement. The plan costs $16 a month when billed annually and requires at least five licenses. There is no free plan, but a 14-day trial is available.