Badger Lead Routing vs LeadConduit
Badger Lead Routing
badgermapping.comLeadConduit
activeprospect.comSide by side
| Figure | Badger Lead Routing | LeadConduit |
|---|---|---|
| Price from | $16/mo | $2/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Lead Management Software | 8.6 (#4) | 7.7 (#14) |
| Compliance | Badger states it is compliant with HIPAA, GDPR, and 42 CFR Part 2; its HIPAA page says a customer must provide a Business Associate Agreement for PHI use. | LeadConduit can use TrustedForm Insights to flag bot-generated leads, Verify to confirm consent language, and Retain to store certificates. |
| Headquarters | San Francisco, California, United States | Austin, Texas, United States |
| Integrations | Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. | The product lists over 100 pre-built integrations for lead sources, data enhancements, and recipient systems, with an Open API for custom integrations. |
| Purpose | Badger Lead Routing assigns incoming leads to the right sales representative automatically using territories. | LeadConduit validates, optimizes, and routes leads in real time so qualified prospects reach a CRM or other destination. |
| Support | Badger provides support by email, scheduled call, and phone, with guides and videos in its support resources. | Pay-As-You-Go includes self-serve onboarding and support; contracted customers receive an implementation specialist and client success manager. |
Plans
Badger Lead Routing
- Lead Routing$16 a month
- Badger Lead Routing$16 a month
In their own words
Badger Lead Routing
Badger Lead Routing automatically assigns incoming CRM records to sales representatives using territories and assignment rules. Rules can use lead details such as company size, opportunity size, product type, or industry, and assignment happens as a record enters the system. A record needs an associated address to be routed. The service can route leads, accounts, contacts, and opportunities, update ownership in the CRM, and notify representatives when a record is assigned. It supports overlapping territories and coverage across regions, for teams ranging from a few representatives to thousands.
Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. Badger says the service is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. It states compliance with HIPAA, GDPR, and 42 CFR Part 2; customers using PHI must provide a Business Associate Agreement. The plan costs $16 a month when billed annually and requires at least five licenses. There is no free plan, but a 14-day trial is available.
LeadConduit
LeadConduit has no write-up on Specifiction yet; its figures are above.