Badger Lead Routing vs LeadMove
Badger Lead Routing
badgermapping.com
LeadMove
leadmove.ioSide by side
| Figure | Badger Lead Routing | LeadMove |
|---|---|---|
| Price from | $16/mo | $149/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Lead Management Software | 8.6 (#4) | 7.9 (#10) |
| Spec score · Lead Routing Software | 8.6 (#7) | 7.7 (#21) |
| Integrations | Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. | LeadMove documents a webhook ingestion API and says buyers can report sales from their portal or by API, triggering conversion postbacks. |
| Security | Badger says it is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. | LeadMove says traffic is encrypted with TLS, lead data is encrypted at rest with AES-256, and passwords are hashed. |
| Support | Badger provides support by email, scheduled call, and phone, with guides and videos in its support resources. | LeadMove lists [email protected] for contact and says it typically responds within 24–48 hours during business days. |
| Trial | Individuals can start a 14-day free trial, and the pricing page also offers a 14-day team pilot integrated with a CRM. | Every plan starts with a 14-day free trial requiring a card at signup, with no charge until day 15. |
Plans
Badger Lead Routing
- Lead Routing$16 a month
- Badger Lead Routing$16 a month
In their own words
Badger Lead Routing
Badger Lead Routing automatically assigns incoming CRM records to sales representatives using territories and assignment rules. Rules can use lead details such as company size, opportunity size, product type, or industry, and assignment happens as a record enters the system. A record needs an associated address to be routed. The service can route leads, accounts, contacts, and opportunities, update ownership in the CRM, and notify representatives when a record is assigned. It supports overlapping territories and coverage across regions, for teams ranging from a few representatives to thousands.
Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. Badger says the service is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. It states compliance with HIPAA, GDPR, and 42 CFR Part 2; customers using PHI must provide a Business Associate Agreement. The plan costs $16 a month when billed annually and requires at least five licenses. There is no free plan, but a 14-day trial is available.