Badger Maps vs Closerr
Badger Maps
badgermapping.com
Closerr
closerr.co.ukSide by side
| Figure | Badger Maps | Closerr |
|---|---|---|
| Price from | $12/mo | £19/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 3 |
| Spec score · Sales Mapping Software | 9.3 (#1) | 7.9 (#15) |
| Audience | Badger Maps describes itself as a mobile-first field sales platform and lists sales reps, sales management, sales operations, and field service among its roles. | The product is aimed at UK payment consultants, merchant-services professionals and field sales teams. |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | The features page lists Google, Outlook and Apple/iOS calendar sync, plus one-way HubSpot, Airtable and Supabase sync as live. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | The trust page states that data is encrypted using AES-256 at rest and TLS 1.2+ in transit, with role-based access and tenant isolation. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | The product page lists email support during UK hours and offers a 15-minute one-to-one demo. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.