Badger Maps vs EasyTerritory
Badger Maps
badgermapping.comEasyTerritory
easyterritory.comSide by side
| Figure | Badger Maps | EasyTerritory |
|---|---|---|
| Price from | $12/mo | $200/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 2 |
| Spec score · Route Planning Software | 9.4 (#1) | 8.6 (#7) |
| Spec score · Sales Mapping Software | 9.3 (#1) | 8.5 (#8) |
| Founded | 2012 | 2016 |
| Headquarters | San Francisco, California, USA | Tallahassee, Florida, USA |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | The pricing page lists Excel, Power BI, Dynamics 365, Power Platform, Salesforce, and SugarCRM among supported data sources or integrations, with some CRM integrations requiring Enterprise. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | EasyTerritory states that it is SOC 2 Type II compliant and describes application security testing and penetration testing. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | Standard includes six hours per year and Enterprise includes 16 hours per year for setup, training, and technical support. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.
EasyTerritory
EasyTerritory provides tools for designing, managing and optimizing sales and service territories with spatial data. Territory Designer supports geography-based and account-based planning, workload balancing and capacity planning. It can import account, lead, territory and reference data from Excel, Dynamics 365, Power Platform, SQL Azure and other sources. The Power BI Territory Visual supports territory drill-down, metric-based heat maps, territory lookup, travel-time rings and point-to-point distance calculations. EasyMap embeds maps in Dynamics 365 and Power Platform, supports optimized multi-stop routes and can open directions in Apple Maps, Google Maps or Waze. A REST API supports territory lookup by postal code or coordinates and address geocoding. Standard and Enterprise cloud editions run in Microsoft Azure. Standard costs $2,400 a year and includes 60,000 Azure Maps transactions, up to 20 Power BI Territory Visual users and six support hours. Enterprise costs $7,450 a year and includes 260,000 transactions, unlimited visual users and 16 support hours. Trials last seven days for Standard and 14 days for Enterprise; registration involves a brief product demo.