Badger Maps vs Geopointe
Badger Maps
badgermapping.com
Geopointe
ascentcloud.ioSide by side
| Figure | Badger Maps | Geopointe |
|---|---|---|
| Price from | $12/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 1 |
| Spec score · Route Planning Software | 9.4 (#1) | 7.6 (#29) |
| Spec score · Sales Mapping Software | 9.3 (#1) | 7.5 (#24) |
| Founded | 2012 | 2010 |
| Headquarters | San Francisco, California, USA | Detroit, Michigan, United States |
| Mapping | Users can filter and colorize customer records by custom fields and view map layers such as postal codes, points of interest, and counties. | It plots Salesforce accounts, leads, and opportunities on a live map and supports geographic search and analysis worldwide. |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | Geopointe uses location intelligence to help sellers prioritize accounts, reduce travel time, and improve field coverage and productivity. |
| Routing | Route optimization supports up to 120 stops and includes live traffic and turn-by-turn navigation integrations. | It can generate and optimize routes, sequencing schedules around proximity, priorities, and time windows. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | Ascent Cloud says it is SOC 2 compliant and describes its security controls as reviewed by independent experts. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | The maker provides a Help Center and a contact page for support. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.
Geopointe
Geopointe has no write-up on Specifiction yet; its figures are above.