Badger Maps vs Mapsly
Badger Maps
badgermapping.com
Mapsly
mapsly.comSide by side
| Figure | Badger Maps | Mapsly |
|---|---|---|
| Price from | $12/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 3 |
| Spec score · Sales Mapping Software | 9.3 (#1) | 7.6 (#23) |
| Headquarters | San Francisco, California, USA | Covina, California, United States |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | Mapsly lists two-way native CRM connectors, 40+ CRM connectors through Zapier, an API, CSV imports, and spreadsheet uploads. |
| Mapping | Users can filter and colorize customer records by custom fields and view map layers such as postal codes, points of interest, and counties. | The map and datagrid support layers, sublayers, record search, heat maps, and isochrones. |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | Mapsly describes itself as a field team productivity platform for CRM mapping, routing, territories, automation, and analytics. |
| Routing | Route optimization supports up to 120 stops and includes live traffic and turn-by-turn navigation integrations. | Essential includes optimized single-user, single-day routing, while Pro adds multi-user, multi-day routing with job and vehicle constraints. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | Mapsly’s September 2026 data processing addendum describes AWS hosting in the United States, encryption in transit and at rest, and independent security audits at least annually against a recognized standard currently identified as SOC 2 Type II. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | The pricing page lists 24/7 human chat support from solution engineers and configuration services; Pro also includes web calls and screen sharing. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
Mapsly
- EnterprisePrice not published
- EssentialPrice not published
- ProPrice not published
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.