Badger Maps vs ODL Studio
Badger Maps
badgermapping.comODL Studio
opendoorlogistics.comSide by side
| Figure | Badger Maps | ODL Studio |
|---|---|---|
| Price from | $12/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 8 | 1 |
| Spec score · Sales Mapping Software | 9.3 (#1) | 7.7 (#20) |
| Headquarters | San Francisco, California, USA | Bishops Cleeve, Cheltenham, United Kingdom |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | ODL Studio is a standalone desktop application for customer location analysis, sales territory design and mapping, and vehicle fleet routing and scheduling. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | The maker provides tutorials and invites users to contact it about training services; its contact page lists a bug-report email. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.
ODL Studio
ODL Studio is a free, standalone desktop application for customer-location analysis, sales territory design and fleet routing and scheduling. It stores data in Excel spreadsheets that can also be edited in Excel. The software geocodes addresses or postcodes, displays customers on a map and exports maps to PDF or Word. Users can paint territories on a map or generate them with an optimisation algorithm, then create reports with maps and territory statistics. For fleet planning, it schedules routes on real road networks, reports mileage and drive-time statistics, and shows routes on an interactive map. ODL Connect can call Studio functions from the command line for scheduled or on-demand background tasks, but it is a separate closed-source module. ODL Studio is free and open source under LGPL, with downloads listed for Windows, Linux and Mac. The Linux and Mac package requires Java Runtime 8 or higher, and the maker recommends at least 6 GB RAM and a dual-processor CPU. The downloads page lists version 1.4.1, released 3 November 2017.