Badger Maps vs SalesRoute
Badger Maps
badgermapping.comSalesRoute
salesroute.netSide by side
| Figure | Badger Maps | SalesRoute |
|---|---|---|
| Price from | $12/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 8 | 2 |
| Spec score · Route Planning Software | 9.4 (#1) | 8.4 (#14) |
| Founded | 2012 | 2015 |
| Headquarters | San Francisco, California, USA | Indonesia |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | SalesRoute builds balanced territories, visit schedules, and street-level optimized daily routes for field teams. |
| Rating on Apple App Store | 4.5 out of 5 from 1.1K ratings | No rating overview is displayed because the app has not received enough ratings or reviews. |
| Reporting | Badger provides mileage reports, automated activity reports, dashboards and territory analytics. | Reports include per-salesperson KPIs, travel savings compared with the current plan, and Excel exports. |
| Route optimization | The routing engine reorganizes selected stops into routes with up to 120 stops. | The service routes stops on real Indonesian roads, balances salesperson territories and provides estimated arrival times. |
| Scheduling | Appointments can have adjustable durations, calendar synchronization and follow-up reminders. | Monthly schedules account for visit frequencies, store open days and hours, and holidays, with plans reviewable on a map or timeline. |
| What it does | Badger Maps is a mobile-first field-sales platform combining mapping, route planning, CRM data, prospecting, scheduling and territory management. | SalesRoute creates balanced territories, monthly visit schedules and optimized daily routes for field sales teams. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.
SalesRoute
SalesRoute has no write-up on Specifiction yet; its figures are above.