Badger Maps vs Straightaway
Badger Maps
badgermapping.comStraightaway
getstraightaway.comSide by side
| Figure | Badger Maps | Straightaway |
|---|---|---|
| Price from | $12/mo | $8/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 4 |
| Spec score · Route Planning Software | 9.4 (#1) | 7.6 (#31) |
| Headquarters | San Francisco, California, USA | Washington, DC, United States |
| Route optimization | The routing engine reorganizes selected stops into routes with up to 120 stops. | Its optimization algorithm considers traffic patterns, weather, elevation, road conditions, construction, and 130 other data sources to determine a route in real time. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | Straightaway says it takes steps designed to secure personal data, but does not warrant that any system is completely secure. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | The Team plan lists enterprise support, and the pricing page directs prospective team customers to contact sales. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
Straightaway
- StarterFree
- Personal (monthly)$9.99 a month
- Personal (annual)$95.99 a year
- TeamPriced on request
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.
Straightaway
Straightaway is a mobile app for planning and optimizing multi-stop delivery routes, with turn-by-turn navigation built in. Drivers can enter addresses manually or use the camera to scan a manifest, package label, or Excel sheet; that camera workflow can add up to 500 addresses. The route optimizer considers traffic patterns, weather, elevation, road conditions, construction, and 130 other data sources in real time. A birds-eye view shows the driver's location and upcoming stops in the area. Straightaway is available on Android and iOS, with use cases including food delivery, cable and telecom, retail routes, pest control, junk removal, real estate, home healthcare, local delivery, and field sales. The free Starter plan allows up to 25 stops. Personal plans allow up to 250 stops: $9.99 a month or $95.99 a year, listed as $7.99 a month. Team pricing is custom and its plan lists vehicle tracking, unlimited routes, a team discount, and enterprise support. The app may receive precise real-time location, route information, delivery photos, and notes; Straightaway says it does not sell personal data.