Bandwidth Messaging API vs MSG91
Bandwidth Messaging API
bandwidth.comMSG91
msg91.comSide by side
| Figure | Bandwidth Messaging API | MSG91 |
|---|---|---|
| Price from | Free | ₹2,000/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 6 | 11 |
| Spec score · SMS API services | 8.9 (#2) | 8.7 (#5) |
| Spec score · SMS APIs | 8.9 (#2) | 9.0 (#1) |
| Founded | 1999 | The Udyam certificate records incorporation and business commencement on 18 June 2010. |
| Global reach | The product page says its messaging options reach 120+ countries. | MSG91 says its SMS service reaches 210+ countries through localized telecom operators and real-time rerouting. |
| Headquarters | Raleigh, North Carolina, United States | The Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011. |
| Integrations | Bandwidth's developer documentation provides Messaging API integration guides for ServiceNow, Zendesk, and Salesforce. | MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas. |
| Support | Messaging customers receive Signature support and can opt for Premium support packages with on-call, ongoing assistance. | Support is available by chat, email, WhatsApp call or Google Meet; listed hours are Monday–Saturday 8:00 AM–midnight IST and Sundays and holidays 10:00 AM–7:00 PM IST. |
| What it does | The Messaging API sends SMS and MMS messages over HTTP. | MSG91 is a cloud communications platform providing SMS, WhatsApp, email, voice, authentication, RCS and related communication APIs. |
Plans
Bandwidth Messaging API
- U.S. 10DLC SMS outboundFree
- U.S. Short code SMS outbound$0.01, paid once
- U.S. Toll-free SMS outbound$0.01, paid once
- U.S. 10DLC MMS outbound$0.02, paid once
- U.S. Short code MMS outbound$0.02, paid once
- U.S. Toll-free MMS outbound$0.02, paid once
MSG91
- FreeFree
- Starter₹2,000 a month
- Basic₹4,600 a month
- Alpha₹7,500 a month
- SMS — 1,17,648 India-to-India messagesPrice not published
- SMS — 16,500 India-to-India messagesPrice not published
- SMS — 30,000 India-to-India messagesPrice not published
- SMS — 4,50,000 India-to-India messagesPrice not published
- SMS — 5,000 India-to-India messagesPrice not published
- SMS — 60,000 India-to-India messagesPrice not published
In their own words
Bandwidth Messaging API
Bandwidth Messaging API sends SMS and MMS over HTTP, with two-way messaging, inbound webhooks, and options including 10DLC, short code, toll-free, alphanumeric, and global mobile number texting. The product page lists reach in 120+ countries. Traffic monitoring can show unregistered traffic and messages blocked by carriers or Bandwidth, with alerts by email or webhook. Registration Center can autofill customer and campaign data for Short Code and 10DLC; RCS is described as coming soon. Developer guides cover ServiceNow, Zendesk, and Salesforce integrations. New accounts have a default outbound testing limit of 1 message per second, while A2P traffic can go up to the account limit. If a webhook does not receive an HTTP 2xx response, delivery is retried multiple times over 24 hours and then stops. Bandwidth says it does not store message text and retains metadata for queries after successful webhook delivery. Pricing is on request, with a free trial but no free plan. Listed U.S. outbound rates include free for 10DLC SMS, $0.01, paid once for short code or toll-free SMS, and $0.02, paid once for listed MMS routes.