Bannerflow vs Pencil
Bannerflow
bannerflow.com
Pencil
trypencil.comSide by side
| Figure | Bannerflow | Pencil |
|---|---|---|
| Price from | — | $11/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 13 |
| Spec score · Creative Management | 7.3 (#16) | 8.3 (#5) |
| Spec score · Ad Design Software | 7.1 (#21) | 8.3 (#10) |
| Spec score · AI Ad Creative Generators | 7.1 (#26) | 8.3 (#11) |
| Headquarters | Stockholm, Sweden | London, England, United Kingdom |
| Scaling | The platform can generate format- and market-specific versions from a master creative. | Pencil says users can generate thousands of variations from a single template and localise or translate them across markets. |
| Support | Every listed plan includes a dedicated Customer Success Manager, structured onboarding, and ongoing support from product specialists. | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. |
Plans
Bannerflow
- EnterprisePriced on request
- GrowPriced on request
- ProPriced on request
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
Bannerflow
Bannerflow has no write-up on Specifiction yet; its figures are above.
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.