Barberly vs FollowThrough

Barberly provides barbershops and salons with branded apps, online booking, walk-in queues, payments, team tools, and marketing features. A shop can publish a mobile app on the App Store and Google Play with bookings, waitlists, payments, and loyalty features. Its branded booking website supports a custom domain and can be embedded into an existing site. A tablet can act as a self-check-in kiosk, adding walk-ins to the queue alongside online bookings; the appointment board shows upcoming appointments and the electronic queue. Clients can book from a shop’s Google Search or Maps profile, with separate links for multiple locations. Supported payment providers are Stripe, Square, Revolut, and SumUp; Barberly says it takes no commission on payments. Businesses can require deposits, saved card details, or advance payment, and configure fees for no-shows and late cancellations. Plans include unlimited locations, team members, services, and app users, with no fee per booking. The subscription includes 500 SMS notifications per month; additional messages cost $0.03 each. Pricing starts at $9/mo, and the 30-day trial includes every feature without requiring a credit card.

FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.