Baseline Labs Schema Generator vs Google Rich Results Test
Baseline Labs Schema Generator
markupschema.com
Google Rich Results Test
search.google.comSide by side
| Figure | Baseline Labs Schema Generator | Google Rich Results Test |
|---|---|---|
| Price from | €79/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Schema Markup Tools | 9.3 (#1) | 7.8 (#6) |
| Purpose | The generator reads a live page, identifies its type, and generates JSON-LD structured data. | Tests structured data on a page to show whether it can enable special features in Google Search. |
| Support | Standard and Power plans advertise email support with under-24-hour response, while Ultimate includes a direct engineering channel. | Google’s help page directs users needing more help to the Search Help Community. |
Plans
Baseline Labs Schema Generator
- FreeFree
- Standard€79 a month
- Power€249 a month
- Ultimate€749 a month
In their own words
Baseline Labs Schema Generator
Baseline Labs Schema Generator reads a live webpage, identifies its type, and produces JSON-LD structured data. It supports more than 20 schema.org types, including Article, Product, FAQPage, HowTo, LocalBusiness, and SoftwareApplication. The generated script tag can be placed in the page head; the markup is static and needs no server changes or extra libraries. Each generation captures the page as it appears at that time. A separate Rolling Schema feature re-crawls pages and regenerates markup on a schedule, as often as every 30 minutes. The generator page currently reports that the service is temporarily offline and that submitted pages are queued. An API can generate JSON-LD for a URL; API requests use an X-API-Key header, and access is included on Power and above. Plans range from Free to Ultimate, with paid plans at 79.00 EUR, 249.00 EUR, and 749.00 EUR or more per month. The company was founded in 2025 and is based in Galway, Ireland.
Google Rich Results Test
Google Rich Results Test is a free web tool for checking structured data and identifying rich result types a page may enable in Google Search. You can enter a full URL or paste code, then rerun the test. It accepts JSON-LD, RDFa, and Microdata, and can render JavaScript. Testing uses either a smartphone or desktop user agent, with smartphone selected by default. Results report structured-data errors and suggestions, identify detected result types, and show relevant rendered source code in an explorer. Some types receive previews for possible Search or Google Assistant appearances, including desktop and mobile layouts where available. Results can be shared through browser links without permissions; test state and code are saved, while shared links and bookmarked history remain available for approximately 90 days. Anonymous testing needs no Search Console permission, but pages and resources must be reachable publicly. A tunnel can expose local or firewalled pages. Preview output is not guaranteed to match the eventual Search result.