Baseline Labs Schema Generator vs Rolling Schema
Baseline Labs Schema Generator
markupschema.com
Rolling Schema
markupschema.comSide by side
| Figure | Baseline Labs Schema Generator | Rolling Schema |
|---|---|---|
| Price from | €79/mo | €79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Schema Markup Tools | 9.3 (#1) | 8.2 (#4) |
| Founded | 2025 | 2025 |
| Headquarters | Galway, Ireland | Galway, Ireland |
| Integrations | Documented connection methods include a WordPress plugin, Cloudflare Worker and server module. | Developer documentation lists REST API and MCP integrations, with direct connections for Claude Desktop, ChatGPT, Cursor, and other AI tools. |
| Purpose | The generator reads a live page, identifies its type, and generates JSON-LD structured data. | Rolling Schema continuously re-crawls websites, detects content changes, and regenerates validated schema.org structured data. |
| Security | The privacy policy lists HTTPS/TLS encryption in transit, hashed passwords, access controls, and network isolation between services as data protection measures. | Baseline Labs states that it uses HTTPS/TLS encryption in transit, hashed passwords, access controls, and network isolation between services. |
Plans
Baseline Labs Schema Generator
- FreeFree
- Standard€79 a month
- Power€249 a month
- Ultimate€749 a month
Rolling Schema
- FreeFree
- Standard€79 a month
- Power€249 a month
- Ultimate€749 a month
In their own words
Baseline Labs Schema Generator
Baseline Labs Schema Generator reads a live webpage, identifies its type, and produces JSON-LD structured data. It supports more than 20 schema.org types, including Article, Product, FAQPage, HowTo, LocalBusiness, and SoftwareApplication. The generated script tag can be placed in the page head; the markup is static and needs no server changes or extra libraries. Each generation captures the page as it appears at that time. A separate Rolling Schema feature re-crawls pages and regenerates markup on a schedule, as often as every 30 minutes. The generator page currently reports that the service is temporarily offline and that submitted pages are queued. An API can generate JSON-LD for a URL; API requests use an X-API-Key header, and access is included on Power and above. Plans range from Free to Ultimate, with paid plans at 79.00 EUR, 249.00 EUR, and 749.00 EUR or more per month. The company was founded in 2025 and is based in Galway, Ireland.
Rolling Schema
Rolling Schema re-crawls websites, detects content changes, and regenerates validated schema.org structured data. It delivers JSON-LD server-side through a Cloudflare Worker or WordPress plugin so crawlers receive it in the page HTML. Shopify, Wix, Squarespace, and custom sites can use the API to render JSON-LD in their own templates or pipelines. Crawl intervals range from 30 minutes to no longer than one day. The service generates more than 20 schema types, including LocalBusiness, Product, Article, Event, FAQPage, HowTo, Recipe, Organization, Person, JobPosting, and Breadcrumb. Free covers five pages on one domain, 500 credits per month, and no API access. Standard costs €79 a month and includes one domain and 2,500 monthly credits, without API access. Power costs €249 a month, includes API access, 10 domains, and 20,000 monthly credits. Ultimate costs €749 a month and includes unlimited domains, dedicated GPU capacity, white-label reporting, and a custom deployment and SLA. The product targets local and service businesses, publishers, small e-commerce sites, and agencies managing client domains.