BAT vs Postology
BAT
usebat.aiPostology
postology.aiSide by side
| Figure | BAT | Postology |
|---|---|---|
| Price from | $100/mo | €19/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · AI Social Media Post Generators | 8.0 (#11) | 7.8 (#15) |
| Campaigns | The campaign planner creates briefs from brand DNA or selected past posts and generates linked creative directions and drafts. | Users can set a goal, timeframe, and message for launch or promotional campaigns. |
| Headquarters | Sheridan, Wyoming, United States | Oberägeri, Switzerland |
| Product | BAT is an AI social media manager for planning, creating, approving, publishing, scheduling, and analyzing brand content in one chat workspace. | Postology learns a brand's voice and visual style, then generates captions and visuals on a schedule. |
| Support | BAT lists an email address for support, partnerships, and press, plus the phone number +1 (202) 800-6869. | The contact page says sales, support, and partnership inquiries are answered by email, typically within one to two business days. |
Plans
BAT
- Brands Starter$100 a month
- Brand Builder$200 a month
- Agencies$500 a month
- Enterprise$2,000 a month
In their own words
Postology
Postology creates scheduled social posts from a brand’s voice and visual style. It generates captions and matching AI images using the brand’s tone, aesthetic, and messaging pillars. Users can define content pillars and weights for automatic rotation, or set a goal, timeframe, and message for a campaign. Generated captions and visuals go through a review and approval step before Instagram publishing. Postology connects to Buffer.com for direct Instagram publishing; the page says more channels are coming. Multi-brand projects keep separate brand systems, plans, and publishing schedules, which suits work across clients or brands. The web product is in private beta, with access offered through a waitlist. Its free plan is free and includes one project, 10 AI posts per month, two evergreen tracks, one active campaign, one publishing connection, three reference image uploads, and a watermark. Starter costs €19 a month; Pro costs €59 a month. The maker identifies Postology as a product of Aurum Avis Labs in Oberägeri, Switzerland.