Bearberry vs Lenlia
Bearberry
thebearberry.com
Lenlia
lenlia.comSide by side
| Figure | Bearberry | Lenlia |
|---|---|---|
| Price from | $49/mo | $9/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Mortgage CRM Software | 8.2 (#10) | 7.5 (#20) |
| Integrations | The product page says Zillow, Realtor.com, LendingTree, and Facebook leads can feed into Bearberry; the developer page lists Zapier, Make, n8n, and webhooks for connections. | Lenlia says its LOS integration is built for LendingPad and describes syncing key fields and statuses between the LOS and CRM. |
| Product | Bearberry is a hosted mortgage CRM built for loan officers, broker shops, and branches. | Lenlia combines leads, conversations, applications, and loans in one workspace for loan officers and lenders. |
| Support | The pricing page includes guided migration, with priority migration support on Pro and priority support on Enterprise. | The Enterprise plan lists dedicated support, and the privacy policy provides [email protected] and a phone number for contact. |
Plans
Lenlia
- Starter$9 a month
- Team$39 a month
- Desk · recommended$79 a month
- Enterprise$99 a month
In their own words
Bearberry
Bearberry is a hosted mortgage CRM for loan officers, broker shops, and branches. It brings borrower and referral partner management together with a loan pipeline, forecasts, reports, automations, and follow-up tools. Rate watch monitors closed loans and can identify past clients who may benefit from refinancing when rates fall below their current rate. Scenario Desk answers mortgage guideline questions and provides sources. Leads from Zillow, Realtor.com, LendingTree, and Facebook can feed into the system; other listed connections include Zapier, Make, n8n, and webhooks. Its REST API and signed webhooks support record creation, updates, deletions, and stage changes. Bearberry describes security controls including TLS in transit, encrypted stored credentials, document keys protected by Google Cloud KMS, and workspace isolation. It says its controls map to ISO 27001 Annex A but that it is not certified, and describes support for several privacy and financial safeguards frameworks. Starter costs $49 per seat per month, or $39 billed annually; a 14-day trial requires human review and excludes AI assists until a paid plan begins.