Beauty Pro vs FollowThrough

Beauty Pro is salon management software for beauty salons, spas, cosmetology clinics, wellness centers, tanning salons and private stylists. Client records can store details, visit and purchase history, preferences, coloring formulas, gift card information and photos. Online booking lets clients make appointments 24/7 through an account, view availability and receive notifications. Staff tools include schedules, salary calculations, performance analytics and role-based access. Inventory limits vary: Light includes 500 products and one warehouse, while Standard and Ultimate list unlimited products and warehouses. Marketing covers loyalty programs, gift certificates, promotions, SMS campaigns, email campaigns and referral-source tracking. The service advertises more than 150 business reports and lists over 160 in its pricing comparison. It runs on Android, iOS and web, with a mobile employee app for appointments and customers. Integrations include POS equipment and more than 100 SMS providers; optional backups can use iCloud, Dropbox or Google Drive. Plans cost 25.00 EUR, 50.00 EUR or €100 a month for one institution. A seven-day trial is available. Implementation costs $50 monthly or is included as a gift with a one-year subscription.

FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.