BetterMerge vs G Merge Plus

BetterMerge sends personalized mail-merge campaigns from Gmail using contacts and merge fields in Google Sheets. Spreadsheet columns can customize subject lines, email bodies, links, images, and attachments, including files from Google Drive. Campaigns can be scheduled with daily limits, sending days, time ranges, and delays. Open, click, and unsubscribe activity is tracked and can be written back to Sheets. BetterMerge lists API access and connects with Gmail, Sheets, and Drive. It says Gmail permission is send-only, without access to read, search, or delete mailbox messages. Its policy says campaign and tracking information plus encrypted OAuth tokens are stored, while Sheets contents, sent email content, Drive files, and Gmail history are not. Data is processed in US-East Hetzner facilities. The Free plan costs nothing and includes 50 emails daily, one sender, up to five campaigns monthly, and open and click tracking. Gmail.com accounts are limited to 500 emails daily on any plan.

G Merge Plus creates personalized documents and email campaigns from Google Sheets. It can combine a sheet with a document template to generate PDFs, Google Docs, or Sheets, then send personalized messages from the user's Gmail address with generated documents attached. Merges can be queued for later or scheduled to recur. Delivery and open reports appear in the Sheet, and the marketing section also describes click tracking. Campaigns can include one-click unsubscribe; opt-outs are recorded in the Sheet and skipped on the next send. Reusable email and document templates are available, with shared templates listed for the Team plan. The workflow includes Gmail, Google Sheets, Google Docs, and Google Drive. G Merge Plus uses Google Sign In and says it does not access Gmail passwords. It says email and generated document contents are not stored, and generated files are kept in the user's Drive. The free plan has unlimited mail merge but no document merge or tracking, and is subject to Google limitations. Pro is $72 a year; Team is $480 a year.