BidPro vs Mustard

BidPro is a white-label online auction platform for auctioneers who want to run auctions on their own branded websites. It supports live, virtual live and timed auctions, with livestreaming that BidPro describes as having sub-second latency and says can connect to third-party platforms. Its AI cataloguing tool can generate lot titles, descriptions, estimates, opening bids and bid increments from photos. Auctioneers can import catalogues from Excel and match bulk-imported photos to lots using barcodes. Bidders can pre-bid or use automatic and absentee bidding, while increments can be configured to respond to bidding patterns. Auctioneers can require documents at registration and approve bidders before they participate. Marketing options include custom SEO tags and keywords, Google Analytics tags, and contact exports for bulk email or SMS providers. There is a free Bidder plan and a free trial. Pay As You Go is $65, paid once, with a 0.5% to 0.25% commission, excluding VAT; Monthly Contract is $750 a month, excluding VAT. The signup guide says charges depend on subscription type and users set up payment details with BidPro's payment provider.

Mustard has no write-up on Specifiction yet; its figures are above.