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SPECIFICTION
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BigCommerce vs Virto Commerce

BigCommerce

bigcommerce.com

Virto Commerce

virtocommerce.com

Side by side

FigureBigCommerceVirto Commerce
Price from$29/mo—
Free plan——
Free trialYes—
Open source——
WebYesYes
Windows—Yes
macOS—Yes
Linux—Yes
iOSYes—
AndroidYes—
APIYesYes
Self-hosted—Yes
Plans published54
Spec score · Ecommerce platforms9.2 (#8)8.5 (#56)
Abandoned cart recoveryYesYes
Digital productsYesYes
Founded20092011
Free planNoNo
Hosting modelhostedhosted
Sales channelsomnichannelomnichannel
Support24/7 technical support by chat and email is available on all plans, while included 24/7 phone support is available on Growth, Scale, and Performance.Virto Cloud includes Virto team support and SLA guarantees; customers can submit a technical support ticket or email [email protected].

Plans

BigCommerce

  • Core$29 a month
  • Growth$79 a month
  • Scale$299 a month
  • Performance$1,499 a month
  • PerformancePriced on request

BigCommerce pricing →

Virto Commerce

  • GMV-based pricing modelPrice not published
  • Order-based pricing model$2 a month
  • GMV-based pricingPriced on request
  • Order-based pricingPriced on request

Virto Commerce pricing →

In their own words

BigCommerce

BigCommerce is a hosted ecommerce platform for building and managing online stores. Store design tools include templates, drag-and-drop editing, real-time collaboration, and storefront customization. Merchants can manage multiple brands, regions, and customer segments from one backend, and synchronize products across channels such as Google, Meta, TikTok, Amazon, and eBay. The platform supports digital products, abandoned-cart recovery, and eight inventory locations. Payment support includes more than 250 local methods across over 100 countries and more than 65 providers. B2B features include customer-specific pricing, quotes, purchase orders, invoicing, net terms, buyer accounts, and company hierarchies. Other offerings include AI product-content generation, AI discovery across ChatGPT, Perplexity, and Copilot, and Catalyst, a composable storefront framework built on Next.js and React. BigCommerce advertises over 1,200 apps and integrations. Plans start at $29 a month when billed annually, and a 15-day trial is available. If users do not upgrade, store data is kept for 90 days after the trial before deletion.

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Virto Commerce

Virto Commerce is an ecommerce platform for organizations managing commerce across regions, customer groups, and sales channels. It supports B2B, B2B2C, marketplace, and portal use cases, including omnichannel sales and digital products. Its Commerce Engine brings catalog, content, orders, and inventory together for multi-site operations, with more than 100 pre-built modules for areas such as pricing and search. Virto Marketplace supports multi-vendor, GPO, global B2B2C, procurement, and circular marketplace models. The platform uses an API-first approach to connect with ERPs, CRMs, and PIMs; named systems include SAP, Salesforce, Microsoft Dynamics, and Pimberly. Deployment options include on-premises, cloud, and hybrid, while Virto Cloud is described as a managed Kubernetes-native environment. Virto says the platform offers code access and customization, but operating it requires developer resources. Pricing is paid, with order-based and GMV-based models; listed options include $2 a month for an order-based plan billed with 10K SKUs. The maker was founded in 2011 and is headquartered in Los Angeles, California.

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