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SPECIFICTION
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Birch vs DashThis

Birch

bir.ch

DashThis

dashthis.com

Side by side

FigureBirchDashThis
Price from$10/mo$54/mo
Free planYes—
Free trialYesYes
Open source——
WebYesYes
iOSYes—
Plans published94
Spec score · Social Media Advertising Software8.4 (#3)8.1 (#11)
Founded20162011
HeadquartersCovina, California, USAQuébec City, Québec, Canada
IntegrationsThe integrations page lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer.DashThis lists more than 34 native marketing integrations, including Google Analytics 4, Google Ads, TikTok Ads, Ahrefs, Klaviyo, and HubSpot.

Plans

Birch

  • Birch Hub — 10,000 events/moFree
  • Birch Hub — 500,000 events/mo$10 a month
  • Birch Hub — 5,000,000 events/mo$49 a month
  • Essential$49 a month
  • Pro$99 a month
  • Birch Hub — 20,000,000 events/mo$149 a month
  • Birch Hub — 50,000,000 events/mo$249 a month
  • Birch Hub — 150,000,000 events/mo$499 a month
  • EnterprisePriced on request

Birch pricing →

DashThis

  • Individual$54 a month
  • Professional$164 a month
  • Business$324 a month
  • Standard$499 a month

DashThis pricing →

In their own words

Birch

Birch automates repetitive paid social advertising work for performance marketing teams. Its rules support nested AND/OR conditions, custom metrics, and more than 20 actions, with checks as often as every 15 minutes. Birch AI can turn a natural-language request into a draft rule for review before it goes live. Launcher creates multiple ad sets at once, with up to 50 ads per set. The service can also convert qualifying organic Instagram and Facebook posts into ads based on custom conditions. Reporting includes scheduled cross-platform reports and white-label reports with client branding. Listed advertising platforms include Meta, Instagram, Google Ads, Snapchat Ads, and TikTok Ads; listed integrations include Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. Birch Hub collects events through a first-party pixel and gateway server, then sends data to Meta via CAPI. Essential costs $49 a month, with pricing varying by monthly ad spend across connected accounts. A 14-day free trial requires no credit card, but automated rules and reports are disabled after the trial ends until a plan is selected.

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DashThis

DashThis has no write-up on Specifiction yet; its figures are above.

Visit dashthis.com